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Logo Pulse Ultra (2023)

During the development of my MSc thesis I developed a "brand identity" for my research on the health burden of cardiovascular diseases. Part of the brand identity was a logo that captured the essence of the research: using virtual agents, representing women, to explore possible cardiovascular health outcomes for society. An on/off switch was included to represent the artificial and digital nature of the model. The heart symbolises the fact that we explored the cardiovascular perspective of the agents.