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MAMMA MIA 2 (2024)

Second in the Series MAMMA MIA to inspire greater risk perception of tobacco. Whereas MAMMA Missing In Action portrayed a fantastical interpretation of the start of the smoking habit, this animation illustrates how it can get a hold on someone. MAMMA MIA 2 was not just designed with the goal of smoking prevention, but also aims to bolsters confidence in those that do smoke. While the message of most anti-smoking campaigns rely on spreading fear, this series aims to spread hope.

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